THE INFLUENCE OF MARKETING AND MEDIA ON TEENAGERS MARKETING AND MEDIA

 THE INFLUENCE OF MARKETING AND MEDIA ON TEENAGERS MARKETING AND MEDIA

         DEFINITELY HAVE A BIG IMPACT ON TEENAGERS. THEY CAN SHAPE THEIR PREFERENCES, INFLUENCE THEIR BEHAVIOR, AND EVEN AFFECT THEIR SELF-ESTEEM. IT'S IMPORTANT FOR TEENAGERS TO BE CRITICAL CONSUMERS AND UNDERSTAND HOW MARKETING AND MEDIA CAN INFLUENCE THEM. MARKETING AND MEDIA PLAY A SIGNIFICANT ROLE IN SHAPING THE LIVES OF TEENAGERS TODAY. WITH THE RISE OF SOCIAL MEDIA, ADVERTISEMENTS ARE EVERYWHERE, BOMBARDING YOUNG MINDS WITH MESSAGES ABOUT WHAT THEY SHOULD BUY, HOW THEY SHOULD LOOK, AND WHO THEY SHOULD ASPIRE TO BE. 

            THESE CONSTANT INFLUENCES CAN HAVE BOTH POSITIVE AND NEGATIVE EFFECTS ON TEENAGERS. ON THE POSITIVE SIDE, MARKETING AND MEDIA CAN EXPOSE TEENAGERS TO A WIDE RANGE OF IDEAS, CULTURES, AND PERSPECTIVES. IT CAN INSPIRE CREATIVITY, ENCOURAGE SELFEXPRESSION, AND PROMOTE AWARENESS OF IMPORTANT SOCIAL ISSUES. FOR EXAMPLE, THROUGH SOCIAL MEDIA CAMPAIGNS, TEENAGERS CAN LEARN ABOUT ENVIRONMENTAL SUSTAINABILITY, MENTAL HEALTH, AND EQUALITY, AND BECOME PASSIONATE ADVOCATES FOR CHANGE. HOWEVER, IT'S CRUCIAL TO RECOGNIZE THE POTENTIAL NEGATIVE IMPACTS AS WELL. THE PORTRAYAL OF UNREALISTIC BEAUTY STANDARDS IN ADVERTISEMENTS CAN LEAD TO BODY IMAGE ISSUES AND LOW SELF-ESTEEM AMONG TEENAGERS.

 THE PRESSURE TO CONFORM TO SOCIETAL EXPECTATIONS CAN BE OVERWHELMING, AS THEY CONSTANTLY COMPARE THEMSELVES TO THE CAREFULLY CURATED ONLINE LIVES OF OTHERS. MOREOVER, THE CONSTANT EXPOSURE TO MATERIALISTIC MESSAGES CAN FOSTER A CULTURE OF CONSUMERISM, WHERE TEENAGERS FEEL THE NEED TO CONSTANTLY BUY THE LATEST PRODUCTS TO FIT IN OR FEEL VALIDATED. TO NAVIGATE THESE INFLUENCES, IT'S IMPORTANT FOR TEENAGERS TO DEVELOP MEDIA LITERACY SKILLS. THEY SHOULD LEARN TO QUESTION AND CRITICALLY ANALYZE THE MESSAGES THEY ENCOUNTER, UNDERSTAND THE PERSUASIVE TECHNIQUES USED IN ADVERTISING, AND DISTINGUISH BETWEEN GENUINE INFORMATION AND MANIPULATIVE TACTICS. BY BEING AWARE OF THEIR OWN VALUES AND BELIEFS, TEENAGERS CAN MAKE INFORMED CHOICES AND RESIST THE NEGATIVE INFLUENCE OF MARKETING AND MEDIA. 

            IN CONCLUSION, MARKETING AND MEDIA HAVE A PROFOUND IMPACT ON TEENAGERS. WHILE THEY CAN PROVIDE VALUABLE OPPORTUNITIES FOR LEARNING AND SELF-EXPRESSION, THEY ALSO PRESENT CHALLENGES IN TERMS OF BODY IMAGE, SELF-ESTEEM, AND CONSUMERISM. BY FOSTERING MEDIA LITERACY SKILLS AND ENCOURAGING CRITICAL THINKING, TEENAGERS CAN NAVIGATE THESE INFLUENCES AND MAKE CHOICES THAT ALIGN WITH THEIR OWN VALUES AND WELL-BEING. 

WRITTEN BY:

EGBURE INNOCENT OGHENEKARO

OS/23B/0209